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Privacy Policy

Last Updated: 12/9/2025

Dr. Steven Rosenblatt, MD, Dr. Rx Cosmetics (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://drstevenrosenblatt.com/

(the “Site”), use our online booking system, submit forms, or communicate with our practice.

By accessing or using the Site, you agree to the terms of this Privacy Policy.

1. About Our Practice

We operate two office locations:

Los Angeles Office
11600 Wilshire Blvd #320
Los Angeles, CA 90025

Kamuela, HI Office
61-3642 Kawaihae Rd, Suite 4
Kamuela, HI 96743

We provide medical, aesthetic, and wellness services and maintain all protected health information (“PHI”) in accordance with HIPAA and applicable state laws.

2. Information We Collect

We may collect the following categories of information:

A. Information You Provide Directly

When you interact with our Site or practice, you may provide information such as:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Appointment details
  • Information submitted through contact forms
  • Preferences or questions related to care

B. Protected Health Information (PHI)

When you become a patient or inquire about services, the information you provide may be classified as PHI and is handled in compliance with HIPAA. PHI is stored securely in our Electronic Health Record (EHR) system.

C. Automatically Collected Information (Google Analytics)

Our Site uses Google Analytics to gather anonymous usage data, including:

  • IP address
  • Browser type
  • Device identifiers
  • Pages viewed
  • Time spent on the Site
  • Referring websites

This information is used to improve the functionality, performance, and user experience of the Site. Google Analytics does not provide us with personally identifiable information unless you actively submit it.

D. SMS and Mobile Information

Our EHR system enables appointment reminders, confirmations, and patient communication via SMS.
We do not share mobile information or personally identifiable information with third parties for marketing or promotional purposes.

Standard messaging and data rates may apply depending on your carrier.

3. How We Use Your Information

We use collected information to:

  • Provide medical and aesthetic services
  • Schedule and manage appointments
  • Respond to inquiries submitted via contact form
  • Maintain and improve Site performance and user experience
  • Send appointment reminders or patient communications via SMS or email
  • Comply with legal, regulatory, and medical requirements
  • Support administrative, billing, and operational functions

4. Online Booking System (Secure Iframe)

Our Site includes an online booking tool embedded in a secure iframe.

  • This booking system is hosted off-site by a third-party scheduling provider.
  • Any information you enter into the booking system is transmitted securely to that provider and is subject to their privacy and security practices as well.
  • We do not store payment information through the Site.
  • Data transmitted through the iframe is used solely for scheduling and patient communication purposes.

5. How We Share Your Information

We may share information only in the following limited circumstances:

A. Authorized Service Providers

We work with trusted vendors who help us operate our practice, such as:

  • EHR provider
  • Appointment scheduling provider
  • Third-party hosting and website security providers
  • Email/SMS communication services
  • Analytics tools

These providers are contractually required to protect your information.

B. Legal and Compliance Requirements

We may disclose information if required to:

  • Comply with federal, state, or local laws
  • Respond to subpoenas, warrants, or legal processes
  • Protect the rights, safety, and property of our practice, users, or the public

C. Marketing Restrictions

We do not sell, rent, or share mobile information or personally identifiable information (PII) with third parties for marketing or promotional purposes.
This restriction applies to all SMS communications, contact form submissions, and patient records.

6. Cookies and Tracking Technologies

The Site uses cookies, analytics tags, and similar tracking technologies to enhance user experience and measure traffic. You may disable cookies within your browser settings; however, doing so may affect Site functionality.

7. Data Security

We maintain administrative, physical, and technical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

Security measures include:

  • Encrypted transmissions
  • Secure hosting environments
  • Access controls and authentication
  • HIPAA-compliant EHR systems
  • Regular security audits

Although we take reasonable precautions, no method of transmission over the internet can be guaranteed 100% secure.

8. Your Rights and Choices

Depending on your location and applicable laws, you may have rights such as:

  • Accessing or updating your personal information
  • Requesting restrictions on PHI uses and disclosures
  • Requesting a copy of your medical records
  • Requesting correction of incomplete or inaccurate PHI
  • Opting out of SMS or email communications

To exercise these rights, please contact our office using the information in Section 12.

9. Third-Party Websites

Our Site may contain links to external websites or tools. We are not responsible for the content, privacy practices, or security of third-party websites. We encourage all users to review their respective privacy policies.

10. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices, legal requirements, or technology. Updated versions will be posted here with a revised “Last Updated” date.

12. Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us:

Dr. Steven Rosenblatt, MD, Dr. Rx Cosmetics
Los Angeles Office:
11600 Wilshire Blvd #320
Los Angeles, CA 90025

Kamuela Office:
61-3642 Kawaihae Rd, Suite 4
Kamuela, HI 96743